City's official website at bcfc.co.uk has been live since December 1997 and has grown ever since.

Less than a year after launch, the official website was attracting 14,000 hits a month - and was soon rewarded with Relationship Marketing's Best Use of New Media award.

Back then very little was on offer for online fans. Just news, club information, news, shop pictures and an online forum.

That all changed with a relaunch in 1999/2000. An improved daily news service was installed, the fans forum was revamped and interviews with players, management and directors were published.

The look of the site changed dramatically with the introduction of imagery, advertising, commercial information and interactive sections for fans.

Further improvements followed soon after as an online shop was added for the first time, before live match commentary was beamed around the globe for all league matches.

Dramatic changes followed in 2001/02 as FLPTV - a joint-venture between The Football League and Premium TV - saw all clubs in the lower three divisions take a giant step forwards into the digital age.

The site was overhauled completely with a fresh new look and audio interviews, while mobile, betting, auction and gaming partners were sourced. By now bcfc.co.uk was attracting hits of around 250,000 a month - with more pages than ever before.

But if the move into the FLPTV deal was a major step forwards, the following season's changes were like something never seen before for football club websites.

Pay-for online TV was introduced across the platform as the club unveiled Bristol City World - at bcfcworld.co.uk - which brought fans video news and interviews, extended match highlights, live commentary and an online match console. Monthly hits were now totalling almost half-a-million a month.

The site changed again in 2003 with a fresh new look and integrated TV - including free videos for fans, while the FLPTV deal was restructured.

Football League interactive (FLi) now took overall control of the sites, with Premium TV becoming its service provider and hosts for the clubs.

For the first time in May 2004 - as City were defeated in the play-off final by Brighton - City's website recorded more than a million hits in a month.

Then in 2004/05, City's media team was rewarded for its efforts with ZOO Weekly magazine naming bcfc.co.uk the best site in League One. And website editor Adam Baker picked up an award from FLi as its 'Webmaster of the Year'.

The awards kept coming in 2005/06 when the club's official website was named the country's best FLi site, and in January 2007 a record 1.8m hits were registered. 

The latest relaunch in March 2007 was again revolutionary. The club worked closely with PTV to launch a flagship Cuba website (the name of the relaunch project).

And a year on, City once again took the crown of Website of the Year - the official site's third honour in four years.

With more features and free video than ever before, plus an improved navigation, bcfc.co.uk is and has always been at the forefront of football website development.

bcfc.co.uk is produced in-house by the club's media team.

Head of Media - Ed Furniss
Media & Press Officer - Adam Baker
Club Photographer - Joe Meredith
Media Assistant - James Healey